Think beyond stakeholders - think personas (a.k.a perspectives)

With the advent of #digital, the flow of #content is reversed. Now we are struggling to get eyeballs and high click-through rates with customers in charge of what they consume.

#Buyingprocess and hence #buyingbehaviour has changed. Instant gratification has led to quicker and impatient decision-making. So even less time to swift through content, and even lesser for understanding and making sense.

So, the new approach to #communications is perhaps taking an outside-to-inside view of our stakeholders. That which is based on the way people consume content.

C2 partners with #communications professionals and organizations from strategy to execution to ensure #brandexpereince is consistent with #brandpromise. This is what we call ‘Experiential-focused’ communications.

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Some case studies that you may find insightful I A blog for the curious I Check us out on LinkedIn I More about us on our website I Reach out to us: vkanth3112@gmail.com I

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#Refreshinglyc2 (Caring and Curious) is an idea that was conceived to help future proof organizations by delivering beyond mandates and delivering ‘business’ value.

From approach to strategy, planning, execution and sustenance, we view brands as not entities, but as an ecosystem. This helps us deliver a unified and memorable #brandexperience consistent with #brandpromise - by addressing all the 'touchpoints of a brand', across external and internal stakeholders and audiences.

Working inclusively across the breadth and depth of an organization, its businesses, stakeholders, audiences and customers allows us to unravel gaps, redundancies and opportunities and ‘connect the dots’.

Our whole approach is to deliver programs, not just campaigns and creatives. We deploy our own models and processes to ensure efficiency and effectiveness, since we understand the nuances of the corporate world, he creative power of agencies and the strategic thought process of consulting firms.

#corporatecommunications #branding #brandstrategy #customerexperience #marketingcommunications #marketing #purpose #brandpromise #HR #communications #strategy #vision #mission #internalcommunications #HR #executivecommunications #contentstrategy #employeeengagement  #HRpolicies #HRpractices #RandD  #engineering  #globalcenters  #innovation  #technology #HR #executivecommunications #content #contentstrategy #brand #employerbrand #EVP #employeeengagement #employeecommunications #internalcommunications #digitalcommunications #PR #mediarelations #talentretention #talentattraction #talent #organization #strategy