Red flags in communications - Press Release (the pressure)

Drafting a #pressrelease is a complex process. Finalizing it, is an art.

I've read a lot of them, drafted more, and sent out a lot more. Yes, we are talking about press releases. 

Press releases come in all forms and sizes. By far, their creation involves one of the most tedious process and an unrewarding experience. 

I've tried to share some insights that I hope budding #PR professionals and the #corporatecommunications community that handles #mediarelations, relates to and finds useful.

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#Refreshinglyc2 (Caring and Curious) is an idea that was conceived to help future proof organizations by delivering beyond mandates and delivering ‘business’ value.

From approach to strategy, planning, execution and sustenance, we view brands as not entities, but as an ecosystem. This helps us deliver a unified and memorable #brandexperience consistent with #brandpromise - by addressing all the 'touchpoints of a brand', across external and internal stakeholders and audiences.

Working inclusively across the breadth and depth of an organization, its businesses, stakeholders, audiences and customers allows us to unravel gaps, redundancies and opportunities and ‘connect the dots’.

Our whole approach is to deliver programs, not just campaigns and creatives. We deploy our own models and processes to ensure efficiency and effectiveness, since we understand the nuances of the corporate world, he creative power of agencies and the strategic thought process of consulting firms.

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