Ensuring a successful strategy or program, takes more than just a campaign

When you think #campaigns, #strategy, #program or #initiative, think again. And again.

Having been blessed to work with some of the finest leaders, colleagues and organizations, clearly what stands out as a critical lever to success, is the quality of connect leaders and managers have with their employees. It's something beyond employee engagement, performance and business metrics.

Yet, we rely so heavily on #campaigns or other forms of #communications to drive successful #strategies and programs.

In the era of the digital immigrant, it is more important to contextualise and help make sense of what exactly is expected and how to go about it. With instant gratification becoming second nature, who has the time to understand a 'go figure it out' campaign?

C2 partners with #communications professionals and organizations from strategy to execution to ensure #brandexpereince is consistent with #brandpromise. This is what we call ‘Experiential-focused’ communications.

Catch the whole piece here

Some case studies that you may find insightful I A blog for the curious I Check us out on LinkedIn I More about us on our website I Reach out to us: vkanth3112@gmail.com I

Subscribe to #littlenuggets on LinkedIn

#Refreshinglyc2 (Caring and Curious) is an idea that was conceived to help future proof organizations by delivering beyond mandates and delivering ‘business’ value.

From approach to strategy, planning, execution and sustenance, we view brands as not entities, but as an ecosystem. This helps us deliver a unified and memorable #brandexperience consistent with #brandpromise - by addressing all the 'touchpoints of a brand', across external and internal stakeholders and audiences.

Working inclusively across the breadth and depth of an organization, its businesses, stakeholders, audiences and customers allows us to unravel gaps, redundancies and opportunities and ‘connect the dots’.

Our whole approach is to deliver programs, not just campaigns and creatives. We deploy our own models and processes to ensure efficiency and effectiveness, since we understand the nuances of the corporate world, he creative power of agencies and the strategic thought process of consulting firms.

#corporatecommunications #branding #brandstrategy #customerexperience #marketingcommunications #marketing #purpose #brandpromise #HR #communications #strategy #vision #mission #internalcommunications #HR #executivecommunications #contentstrategy #employeeengagement  #HRpolicies #HRpractices #RandD  #engineering  #globalcenters  #innovation  #technology #HR #executivecommunications #content #contentstrategy #brand #employerbrand #EVP #employeeengagement #employeecommunications #internalcommunications #digitalcommunications #PR #mediarelations #talentretention #talentattraction #talent #organization #strategy