Communications is about experiences

FYI.... This is going to be a long conversation of many posts. 

Have communications professionals found it hard to explain what they do for a living? 

I am as guilty as one can be... Tried my best, failed many a time until I took a different approach. Thanks to my family, I am now clear about my purpose as a communications professional.

Catch the whole piece here

Some case studies that you may find insightful I A blog for the curious I Check us out on LinkedIn I More about us on our website I Reach out to us: vkanth3112@gmail.com I

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#Refreshinglyc2 (Caring and Curious) is an idea that was conceived to help future proof organizations by delivering beyond mandates and delivering ‘business’ value.

From approach to strategy, planning, execution and sustenance, we view brands as not entities, but as an ecosystem. This helps us deliver a unified and memorable #brandexperience consistent with #brandpromise - by addressing all the 'touchpoints of a brand', across external and internal stakeholders and audiences.

Working inclusively across the breadth and depth of an organization, its businesses, stakeholders, audiences and customers allows us to unravel gaps, redundancies and opportunities and ‘connect the dots’.

Our whole approach is to deliver programs, not just campaigns and creatives. We deploy our own models and processes to ensure efficiency and effectiveness, since we understand the nuances of the corporate world, he creative power of agencies and the strategic thought process of consulting firms.